Social Media Specialist

Company Name:
Laticrete International
This position supports global marketing initiatives through the implementation and monitoring of social media, search marketing and email marketing campaigns. This position is responsible for active communication with trade and retail customers, prospects and other industry professionals through social networking channels.

Essential Job Functions & Responsibilities:
1. Initiate, monitor and respond to industry forum threads, blog postings, and social network communications.
2. Aid management in identifying key industry players and decision-makers in the social media realm.
3. Create, implement and monitor email marketing campaigns.
4. Maintain various marketing lead and contact databases.
5. Design, implement and report on social media contests and sweepstakes.
6. Monitor LATICRETE brands through the use of social data-mining tools.
7. Maintain corporate banner and search marketing campaigns.
8. Aggregate, analyze and report on performance of digital marketing campaigns using Google Analytics, Google Adwords, corporate CRM, and other data sources.

Job Specifications/Skills:
1. At least one year of experience in a corporate social media specialist/strategist role.
2. Knowledge of social network community management principles.
3. Professional experience with the following platforms: branded forums, Facebook, Twitter, YouTube, Pinterest, Instagram and LinkedIn.
4. Experience with social media monitoring suites; Radian6 preferred.
5. Intermediate knowledge of and functional proficiency in CRM platforms; Salesforce.com preferred.
6. Working knowledge of email campaign management and marketing automation software.
7. Experience with Google AdWords and Google Analytics.
8. Working knowledge of email marketing best practices.
9. Experience with video transcoding or YouTube publishing preferred.
10. Ability to work effectively with cross-functional teams.
11. Team cooperation - maintain positive, cooperative attitude with all employees of LATICRETE and all customers, including customers through social networking sites.
12. Ability to produce quality work under tight deadlines, work well under pressure and manage multiple priorities.
13. Proactive; ability to identify and exploit opportunities for additional social reach.
14. Excellent communication skills (written and oral).
15. Bachelor's Degree in communications, marketing, social media management or applicable discipline.
16. Up to 10% travel maybe required

Nonessential Job Functions:
1. Performs other directly related appropriate duties and assumes accountabilities as apparent or as delegated, including mutually agreed upon objectives.

Like Us:

Follow Us:

Don't Be Fooled

The fraudster will send a check to the victim who has accepted a job. The check can be for multiple reasons such as signing bonus, supplies, etc. The victim will be instructed to deposit the check and use the money for any of these reasons and then instructed to send the remaining funds to the fraudster. The check will bounce and the victim is left responsible.

More Jobs

Social Media Strategist
New Haven, CT Yale University
Camp Activity Specialist/Instructor
Greenwich, CT ESF Summer Camps
Associate Editor Social Talent
Bristol, CT ESPN, Inc.
Education Specialist - Consultant - Mathematic...
Membership Specialist
Norwalk, CT UFC Gym
Membership Specialist
Stamford, CT UFC Gym